The more I learn about visual perception, the more I believe we don’t see at all, we perceive.
In the picture at left, Project Runway’s Season 12 Designer Justin LeBlanc is helping his model into a beautiful faux fur gown, right? Wrong. The gown is actually made from thousands of test tubes. But our brain translates this particular texture as soft fur because that is what we’ve experienced though both our touch as well as sight. Justin engaged our sense of touch (through familiarity) and fooled our eye.
In truth, while our eyes see, our brain’s perceive with all our senses, not just our eyes. And sometimes that means when other senses come into play, it can drastically change what we think we’re seeing.
For example, by simply adding a small sound you can completely change what your audience perceives. You can download the PowerPoint presentation to see what I mean from here: http://sdrv.ms/1eksk6r (and it must be downloaded since Web Apps will not support a looping slideshow). It has only one slide. This particular example was inspired by an episode of Brain Games, which I mentioned in a previous post. If you watch the slide with your sound muted, the two balls will appear to cross over each other. But if you watch it with sound on, the balls will appear to bounce off one another. Try watching it with sound and without sound and you’ll see how dramatic the difference is. Just by adding elements that engage our other senses, you can change (and enhance) what your audience sees.
Ironically, the designer Justin LeBlanc is deaf and this particular dress represents his adjustment to having a cochlear implant. I’d say he did an amazing job with that inspiration. And taught us all a little lesson in perception.